Top 5 Things to Do to Prepare Your Hotel for Summer
The weather is warming, the sun is staying out longer, and people are looking for ways to spend their PTO, which can only mean one thing: the busy season is on the horizon. When it comes to hospitality tips for summer, we have you covered. Get your hotel ready for peak season by checking off the following things.
Perfect Your Facilities and Amenities
This seems like a no-brainer, but we can’t emphasize enough the importance of investing in the facilities and amenities that will be heavily used in the summer months. For example, ensure fresh flowers are flourishing throughout your property, the rooms and exterior have a fresh coat of paint, the pool is clean, each room has working air conditioning, powder room toiletries feature lighter scents, and beyond.
Revamp Your Social Media
Similar to the way you’re summer-ifying your property, upgrade your social media presence with color, fun, sun, and all things summer! Show off your seasonal decor, amenities, and location with photos, captions, articles, newsletters, and emails. Allow your guests to book your hotel directly from these digital avenues, making these campaigns not only great for brand awareness but also for revenue generation.
Stay Proactive in Your Staffing Process
There’s no use staying open in the summer if you don’t have the staff to support your facilities. Before the busy season, ensure your onboarding process is comprehensive and efficient, making it seamless for new hires to adopt processes with comfort and ease. Furthermore, keep in mind that labor shortages continue to be a struggle in the hospitality industry; consider opening up the hiring process in late winter in preparation for the busier summer months. This gives you more time to select experienced staff, allowing you to spend more time managing the hotel and less time and resources devoted to training unqualified candidates.
Introduce Seasonal Promotions
Offering themed promotions is a great way to get net new customers in the door—and once you do, you have the opportunity to gain their trust and loyalty to turn them into repeat guests. Especially in the summer, families typically enjoy vacations together, which is why it’s a great time to roll out family-friendly offers in partnership with local gift shops, boutiques, adventure parks, and beyond. Consider offering seasonal food and beverage menus, surprising guests with unique complimentary items in their rooms upon check-in, and more.
Experience Main Street Hospitality
Managing peak season within the hospitality industry can be a challenge, but when done right, it can also make a world of difference when it comes to revenue generated.
As a world-class team that owns, operates, develops, and designs unique hotels, our team at Main Street Hospitality has learned a thing or two over the last few decades in the industry. Stay with us at one of our many properties to experience it yourself.
